Engagement and Education for Our Customers and Our Employees

We educate and empower our colleagues to identify and deliver on sustainability initiatives within our base and our office locations. As well as providing opportunities for our customers to experience a yachting holiday in a sustainable way.

Brand Ambassadors and Partners 

Selecting the right partners who share our core values is of utmost importance to us. That’s why we place great emphasis on aligning with like-minded individuals and organisations.

Dee Caffari

Our Sunsail brand ambassador, Dee Caffari, has made significant contributions to raising awareness about microplastics and ocean health. As a company, we prioritise action on waste reduction and actively engage our customers in sustainability initiatives. Having a brand ambassador like Dee, who shares our passion and dedication to these causes, is crucial to amplifying our efforts and making a positive impact. Dee’s commitment and expertise greatly contribute to our ongoing focus on waste management and customer engagement in sustainability.

Check out Dee Caffari’s guide on how to reduce single-use plastic on your sailing holiday:

• How To Reduce Single-Use Plastic On Your Holiday | Sunsail

Lost Years Rum:

Sunsail’s partnership with Lost Years Rum goes beyond simply offering exceptional spirits. Lost Years Rum is a spirit’s brand with a profound purpose: to save and protect endangered sea turtles. With each bottle purchased from them, a charitable donation is made that helps save up to 10 newly hatched sea turtles. In addition, Lost Years Rum actively collaborates with the Ocean Foundation on their Seagrass Grow project, recognising the vital role seagrass plays as a potent carbon sink.

To further their commitment to sustainability, Lost Years Rum packaging is meticulously designed to be 100% plastic-free, utilising plants.

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Staff Education and Engagement 

Encouraging a more sustainable workplace

We genuinely want to create a fantastic company for customers to travel with and a workplace for our staff that is enjoyable and reflects the inspiring experiences that our brands and locations offer. However, we must ensure our approach to sustainability spurs positive change in the appropriate areas. Therefore, we have taken the time to learn what is essential to our customers and our employees.

We have an extensive geographic reach, not just in the destinations we offer our customers but at our head offices too. Our locations include the UK, USA, France, Germany, South Africa, and Australia, so it is crucial that our teams not only hear about sustainability but also see these practices implemented within their offices. Below are some of the key actions we have taken within our head office locations:

Introduction to Sustainability Induction

As part of our standard induction for all new employees, we now have a section that provides an ‘Introduction to Sustainability’. This introduces Our Ocean Promise and demonstrates to all new members of the team that this is an important area of focus for us as a business. It also invites new staff to ask questions about this topic and get involved if this is something they are passionate about. Ensuring our business is sustainable needs to be a priority for all staff, no matter their role; therefore, prompting engagement and education will ensure sustainability is a lens everyone uses within their job.

Monthly Sustainability Newsletter

Our monthly sustainability newsletter highlights the progress we are making in this area. We share key changes from across the whole business, encourage staff to take advantage of their charity days, and spotlight some of the great things team members have achieved during their charitable time. The newsletters play a key role in reinforcing a positive outlook, increasing engagement and education, and offering new insight for each employee on how they can make small changes to be more sustainably minded.

Charity Days for Staff

We have taken the time to understand what is important to our people to ensure our approach to sustainability drives positive change in the right areas. As such, as part of our internal engagement and education strategy, our people policies and processes underpin our ethos by creating a work environment that supports finding the right talent and rewarding and developing them in the right way to be the best that they can be for customers and clients.

So, we offer each employee up to 2 paid working days to go out and support the charity of their choice, whether it be a team or solo initiative. We are proud to support our staff in getting involved.

This wonderful initiative has been in place for more than 15 years. We have a list of how our global teams have utilised their charity days over the years and will continue to encourage more staff to take advantage of these days and give back.

A flavour of the kind of things our teams have been involved in over the years:

• Beach clean ups all over the world
• Volunteering in homeless shelters
• Skydives for charity
• Donating time to support our base teams after Hurricane Irma and Hurricane Dorian 
• Art project in South Africa
• Running the London Marathon
• Cycle races across the country

And many more…

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