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Engagement and Education for Our Customers and Our Employees

Engagement and Education for Our Customers and Our Employees

We educate and empower our colleagues to identify and deliver on sustainability initiatives within our base and our office locations. As well as providing opportunities for our customers to experience a yachting holiday in a sustainable way.

Brand Ambassadors and Partners 

Selecting the right partners who share our core values is of utmost importance to us. That’s why we place great emphasis on aligning with like-minded individuals and organisations.

Dee Caffari

Our Sunsail brand ambassador, Dee Caffari, has made significant contributions to raising awareness about microplastics and ocean health. As a company, we prioritise action on waste reduction and actively engage our customers in sustainability initiatives. Having a brand ambassador like Dee, who shares our passion and dedication to these causes, is crucial to amplifying our efforts and making a positive impact. Dee’s commitment and expertise greatly contribute to our ongoing focus on waste management and customer engagement in sustainability.

Check out Dee Caffari’s guide on how to reduce single-use plastic on your sailing holiday:

dee caffari

Lost Years Rum:

Sunsail’s partnership with Lost Years Rum goes beyond simply offering exceptional spirits. Lost Years Rum is a spirit’s brand with a profound purpose: to save and protect endangered sea turtles. With each bottle purchased from them, a charitable donation is made that helps save up to 10 newly hatched sea turtles. In addition, Lost Years Rum actively collaborates with the Ocean Foundation on their Seagrass Grow project, recognising the vital role seagrass plays as a potent carbon sink.

To further their commitment to sustainability, Lost Years Rum packaging is meticulously designed to be 100% plastic-free, utilising plants.

Engagement and Education for Our Customers and Our Employees

Staff Education and Engagement 

Encouraging a more sustainable workplace

We genuinely want to create a fantastic company for customers to travel with and a workplace for our staff that is enjoyable and reflects the inspiring experiences that our brands and locations offer. However, we must ensure our approach to sustainability spurs positive change in the appropriate areas. Therefore, we have taken the time to learn what is essential to our customers and our employees.

We have an extensive geographic reach, not just in the destinations we offer our customers but at our head offices too. Our locations include the UK, USA, France, Germany, South Africa, and Australia, so it is crucial that our teams not only hear about sustainability but also see these practices implemented within their offices. Below are some of the key actions we have taken within our head office locations:

Introduction to Sustainability Induction

As part of our standard induction for all new employees, we now have a section that provides an ‘Introduction to Sustainability’. This introduces Our Ocean Promise and demonstrates to all new members of the team that this is an important area of focus for us as a business. It also invites new staff to ask questions about this topic and get involved if this is something they are passionate about. Ensuring our business is sustainable needs to be a priority for all staff, no matter their role; therefore, prompting engagement and education will ensure sustainability is a lens everyone uses within their job.

Monthly Sustainability Newsletter

Our monthly sustainability newsletter highlights the progress we are making in this area. We share key changes from across the whole business, encourage staff to take advantage of their charity days, and spotlight some of the great things team members have achieved during their charitable time. The newsletters play a key role in reinforcing a positive outlook, increasing engagement and education, and offering new insight for each employee on how they can make small changes to be more sustainably minded.

Charity Days for Staff

We have taken the time to understand what is important to our people to ensure our approach to sustainability drives positive change in the right areas. As such, as part of our internal engagement and education strategy, our people policies and processes underpin our ethos by creating a work environment that supports finding the right talent and rewarding and developing them in the right way to be the best that they can be for customers and clients.

So, we offer each employee up to 2 paid working days to go out and support the charity of their choice, whether it be a team or solo initiative. We are proud to support our staff in getting involved.

This wonderful initiative has been in place for more than 15 years. We have a list of how our global teams have utilised their charity days over the years and will continue to encourage more staff to take advantage of these days and give back.

A flavour of the kind of things our teams have been involved in over the years:

  • Beach clean ups all over the world
  • Volunteering in homeless shelters
  • Skydives for charity
  • Donating time to support our base teams after Hurricane Irma and Hurricane Dorian 
  • Art project in South Africa
  • Running the London Marathon
  • Cycle races across the country

And many more…

Ocean promise
Ocean promise
Ocean promise

Top Tips for our Customers When out on the Water 

We all have an essential role to play in ensuring a sustainable future for our planet’s oceans, and the good news is there are things you can do on your next charter getaway to help ensure our seas can be enjoyed for generations to come. 

Read more on eco-friendly sailing here:

Sustainability Awards

1st-Place at Southampton Boat Show Environmental Awards – 2023  

Southampton Boat Show Environmental Award 2023 | 1st Place
Southampton Boat Show Environmental Award 2023 | 1st Place

Building from an outstanding 3rd-place achievement in 2022, in 2023, Sunsail and The Moorings achieved a notable accomplishment by securing the 1st-place in the Exhibitor Environmental Innovation Awards. The awards, now in their fifth year, recognise exceptional exhibitors, who have truly embraced environmentally responsible behaviour and sustainable work practices both at and outside the show, and this year we are pleased to announce it was Sunsail and The Moorings who clinched the winner’s crown. 

This recognition can be earned by adopting practices such as designing reusable stands, actively sharing ideas and resources with others, or implementing a comprehensive green exhibiting strategy. The recipient of this award showcases exemplary dedication to promoting sustainability and serves as an inspiration to others in the industry. 

“It has been a goal of ours for a number of years to win this award, so we are really proud of what we have achieved. Over the last 12 months since launching our Ocean Promise, we have focused, as a business, on adopting new technologies and ways that enable our customers to travel responsibly.  We are absolutely thrilled to be recognised as the number one exhibitor in this area at the show.” – Laura Bowtell, Global Sales Operations and Sustainability Manager, Sunsail, and The Moorings. 

“Holidays are a tricky area to be more sustainable, flights and not being able to control how much people motor when on a sailing holiday is a difficult issue to address. However, Sunsail and The Moorings have committed to making this happen and are doing this across a global reach. There are some good changes happening and these are all helping educate their huge audience to be more conscientious.” – Dee Caffari 

We are very proud to be a recipient of this award and will continue to work towards growth in this space. 

3rd-Place at Southampton Boat Show Environmental Awards – 2022 

Southampton Boat Show Environmental Award 2022 | 3rd Place
Southampton Boat Show Environmental Award 2022 | 3rd Place

In 2022, during the Southampton Boat Show, Sunsail achieved a notable accomplishment by securing the third-place position in the environmental awards. This prestigious accolade is presented to exhibitors who demonstrate a strong commitment to environmentally responsible behaviour and sustainable work practices. Sunsail’s dedication to embracing eco-friendly initiatives and promoting sustainable practices within the marine industry has been recognised and commended through this achievement.

The sustainability award is presented to the exhibitor who makes the most significant contribution towards sustainability through their stand and operations at the show. This recognition can be earned by adopting practices such as designing reusable stands, actively sharing ideas and resources with others, or implementing a comprehensive green exhibiting strategy. The recipient of this award showcases exemplary dedication to promoting sustainability and serves as an inspiration to others in the industry.

The mandatory exhibitor obligations include:

  1. Promoting good environmental practices and sustainability.
  2. Maximising the use of reusable equipment for stand setup.
  3. Prohibiting the use of single-use plastic water bottles at exhibitor stands, outlets, and hosted events.
  4. Eliminating plastic straws from all stands, food outlets, and hosted events during the show.
  5. Designating a sustainability champion on each exhibitor’s stand to oversee waste management and recycling.
  6. Providing only sustainable and recyclable promotional giveaways.
  7. Utilising compostable, recyclable, or reusable plates, cups, and cutlery on exhibitor stands.
  8. Encouraging the use of e-tickets or QR codes for guest passes, tickets to events, or related activities; if printed, using recycled paper.
  9. Minimising the use of single-use plastic in all show-related preparations and operations.
  10. Reducing paper usage and printed materials by utilising QR codes whenever possible.

In 2022, we made remarkable progress in promoting sustainability at our stand. The materials used in constructing our stand are fully recyclable, aligning with our commitment to minimising environmental impact. Moreover, we adopted an eco-friendly printing process for our stand imagery, ensuring low energy consumption during production.

We have embraced a paperless approach, eliminating the use of paper throughout our operations at Southampton Boat Show, and established a partnership with Lost Years Rum, an exceptional spirit’s brand, that deeply aligns with our values, carrying out a significant mission of saving and safeguarding endangered sea turtles.

When serving drinks with our drinks partner, we ensured they were served in compostable cups, while our staff members were equipped with reusable bottles and had access to our water tanks. Throughout the duration of the show, we designated a sustainability champion who was readily available to engage with visitors and discuss our new framework, highlighting our commitment to a greener future.

Furthermore, we used a QR code that customers can scan to access our advice on being socially and environmentally conscious during their charter experience. This valuable resource covers a wide range of topics, including waste reduction and management, as well as guidelines on responsible behaviour around marine life.

This experience led us to recognise the necessity of developing a blueprint for a sustainable trade show. As we participate in shows worldwide, creating a comprehensive “code of conduct” and a list of considerations in this domain has proven essential in establishing consistency across all our engagements. This proactive approach ensures that sustainability remains at the forefront of our operations, regardless of the location or scale of the trade show.

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